Just last week, I wrote about how targeting young people and using humor and slang isn’t so bad, using the I Love Boobies campaign as an example. Then along came a skirmish on the Feel Your Boobies Facebook page that made me rethink at least some of my position. Katie, who blogs at Uneasy Pink, had the audacity to kill the collective buzz when she commented that breast cancer isn’t sexy and oh, by the way, it kills women. You can read her post for details.
I still believe in humor. If I didn’t, I wouldn’t call my blog Dispatch From Second Base. And I still don’t care whether you call them boobies or tatas or hooters.
But the FYB Foundation went well beyond using humor or slang. They made it clear they’re going after the Beavis and Butt-head crowd (“Boobies–heh heh heh.”) How? By removing Katie’s comments and keeping the “I want to feel ur boobs” comments. That would be like me posting the searches from guys who want to know how to get to second base with a girl and end up at my blog. (Come to think of it, they might be the same guys.)
If that’s who FYB is targeting, why not educate them? Perhaps a “When Boobies Attack!” campaign. “Yo, dude, chemo really makes you barf. Worse than a beer bong hangover.” Hey, how about a “Let’s keep the Bettys from barfing” campaign? Complete with spewing visuals like Tosh .0!
By way of clarification, the Feel Your Boobies Foundation is not the group behind the I Love Boobies campaign. That’s the other thing that struck me when this hit the fan. Boobies seem to be coming out of the woodwork. (Weird visual, I know.) And they seem determined to meet or surpass the mass pinkification of this disease.
And the question I have is, where does that leave us, the flesh and blood women who have experienced or are experiencing breast cancer? Women with hopes and dreams and fears? Women with lumps and bumps and scars? Women with husbands and children and siblings and cats and dogs?
I honestly don’t know. I believe we need to share our stories and experiences. I believe we shouldn’t judge each other’s choices, in treatment or in what or how we choose to advocate. But I draw the line at groups who say they support breast cancer, then censor the women who know it better than anyone while letting a bunch of knuckleheads post remarks that belong on a public restroom stall.
We don’t need to agree, but I don’t think showing each other some respect is too much to ask. In Twitter parlance, FYB had a huge respect fail.